by Eric | Nov 1, 2012 | communication, communications, Facebook, LinkedIn, small business, social media, Strategy, twitter
The third “C” in social media success is creativity. Your clients are drawn to light hearted, fun content. Where’s the beef? (Wendy’s). The PC vs. Mac ads (Apple). Best Day Ever! (Chevrolet). These ads made the audience laugh…and buy the...
by Eric | Oct 25, 2012 | communication, communications, Facebook, LinkedIn, marketing, social media, Strategy, twitter
The second “C” in social media success is for consistency. As with most marketing initiatives, businesses cannot publish content “here and there.” Consistently publishing fresh, new content gives readers something to look forward to from your...
by Eric | Oct 18, 2012 | communication, communications, education, LinkedIn, marketing, personal development, small business, social media, twitter
Content is King! This blog begins a four part series on successful social media tips and tricks. As most professional bloggers (Erik Deckers) and social media “gurus” (Jason Fell) know, your strategy begins with good content. However, looking at some...
by Eric | Oct 4, 2012 | communication, communications, entrepreneurship, personal development, presentation, presentations, speeches, twitter
We’re not talking baseball. People like Jack Dorsey (Twitter) and Sir Richard Branson (Virgin) are great pitchers. They know how to pitch ideas to investors in a compelling and inspiring manner – and it started before they had money, staff or expensive...
by Eric | Aug 23, 2012 | communication, communications, Facebook, small business, social media, speeches, twitter
To expand your business and share your idea beyond the borders of your state you will need to apply technology in a way that delights your customers without actually talking to them. Scary thought! When clients share a comment or question on your Facebook page, your...
by Eric | Jun 21, 2012 | communication, communications, marketing, social media, twitter
Twitter is useless! That’s what I used to think. I have since changed my feelings. I felt there was no business application for Twitter. It was good for teenagers talking about Justin Bieber or the french fries at McDonalds, but that was it. After all, how do...
