Emotions drive sales!
- Timing – Pick a day and time that is going to be conducive to your reader’s schedule. Cynthia publishes her blog so people can read it first thing in the morning. Tweet and post at the times when they will be most likely to read.
- Scheduling – People go on vacations. People oversleep. Things come up. If you cannot be there to hit “Send”, schedule your Tweets, blogs and Facebook postings. Use Hootsuite or Tweetdeckto publish your content. You can even put reminders and alarms on your computer calendar.
- On the Road – Even if you don’t have your laptop and internet access, use your iPhone, iPad or iPad Mini to generate content. Mobile devices give you access to cellular data (location dependent) that laptops do not. Research, tweet and post from the palm of your hand.
Insure consistency is part of your social media strategy. When your audience emails and says, “Hey, I didn’t see anything from you yesterday. What happened?”, you know you’ve arrived. You are on your way to social media success!
Scientifically Speaking, of course.
Next Week: Video Killed the Radio Star