by Eric | Feb 6, 2014 | Blogging, Facebook, Pinterest, small business, social media, twitter, Uncategorized
Get Off Your iPhone! When I worked for Apple, customers occasionally complained that we were walking around on our iPhones texting and tweeting the whole time (OK, sometimes we were). Whether you run a small coffee shop or a Fortune 100 company, you need a set of...
by Eric | Oct 3, 2013 | Blogging, Pinterest, small business, social media
Blogging for Business? The first question people ask me about blogging is: “If I blog, who will listen?” The data continue to prove that blogging is a powerful way to build your brand, build your audience and convert leads to paying customers. For most...
by Eric | Sep 26, 2013 | Pinterest
What is innovation? One of my best friends is Director of Innovation for Pepsi. His team’s job is to develop and design “innovative” products and equipment for the beverage and equipment industry. The challenge is the products he designs are not...
by Eric | Jul 4, 2013 | Facebook, LinkedIn, Pinterest, social media, twitter
Social media marketing requires a strategy. Before opening a Facebook account or sending a single tweet, plan who to talk to, resources and content. If your company does not currently have one, don’t panic. Here are your steps: Audience – Who are you...
by Eric | Feb 21, 2013 | Blogging, Pinterest, small business, social media, twitter
Rule No. 1: Blogging IS for business. Defined it is: “a weblog; diary of your opinion, thought and information.” In practical terms, it is a customer service tool, product handbook and a valuable part of your sales cycle. Use blogging as a foundation for...
by Eric | Jan 3, 2013 | Facebook, LinkedIn, Pinterest, small business, social media, twitter
The New Year has started. Where will your social media strategy be in December 2013? Many small businesses tweet, post and pin without a goal in mind. Before doing anything, decide your goals and how you are going to be successful. Happy Business Tweeting! Similar to...
