Tech Tips

Would Dr. King Have Used Facebook?

‘The Civil Rights movement of the 1950s and 1960s were a unique time in American history. People met in homes, churches and schools to plan bus boycotts and stage lunch counter sit ins. Protests today are planned using mobile devices (e.g. – iPhones),...

read more

Best Practices: Social Media for Politicians

Donald Trump has COMPLETELY changed the rules for politics, business…and social media. Love him or hate him (there is little room in the middle), his Twitter strategy gave him $5 billion in free media. The power of social media for politicians cannot be ignored....

read more

5 Companies Who Get Mobile Technology

There is more to an effective mobile strategy than simply saying, “We have an app.” Companies who “get” mobile technology know how to market the benefit of their services to customers. Brands who do it well experience product utilization gains,...

read more

Facebook Messenger for kids scares me

Social media is not for children. There, I said it. Many parents will disagree with me, and some brands will cite argue the rights of these minors. After teaching social media, LinkedIn and digital marketing to Fortune 100 companies, I have learned the pros and cons...

read more

Bedroom Battle: Amazon Echo Dot vs. Google Home Mini

I couldn’t pass up on the price. The Google Home Mini was only $30 and included a $10 gift card. I didn’t need it, but I’ve always wanted to try the Mini. My Echo Dot has been great and the kids love it, but I wanted to compare the two devices. Many...

read more

Save Money on Tech Gifts this Holiday Season

The Mac that I want to buy would cost about $2500. The iPad I’d like to purchase for Scientifically Speaking is about $1200. I just spent $1300 on my iPhone X. This holiday season could break the bank for some people, but I need to save money on tech! How about...

read more

5 LinkedIn Pro Tips to Drive Sales

I used to only use LinkedIn to look for jobs. It’s still good for that, but it is so much more. With more than 500 million users in 200 countries, it is a global professional networking machine. The old, paper Rolodex is dead, and it is replaced by a digital...

read more

LinkedIn Sales Navigator Cliff Notes

If you are SERIOUS about sales, LinkedIn Sales Navigator feature is for you. If you need to generate new leads, manage accounts and increase your revenue, you will need LinkedIn Sales Navigator. This advanced sales tool comes with the hefty price of $80 per month (you...

read more

You Just Got Hacked. What’s Next?

Half of all Americans over 18 were affected by the recent Equifax hack. The sad news is that Americans are getting used to it. We just got hacked, and we think the pins in our cards protected us. Yahoo was hacked, and it revealed nearly 500 million usernames and...

read more

Face ID vs Touch ID vs Passwords

Apple announced a new tool for unlocking your iPhone X: your face. In light of the recent Equifax data breach (and Yahoo, Target, Home Depot, Federal Government, etc.), consumers are very skeptical of trusting companies with their data. Personal privacy compromises...

read more

Your Customers Don’t Care About Your Products

I used to think everyone loved Scientifically Speaking as much as I do. They don’t. I wish they did, but they don’t. My clients don’t hire me for my stunning good looks or my quick whit (thank goodness). Fortune 100 companies hire me to coach their...

read more

5 Things Consumers Want from Apple

Yes, I will be glued to my laptop September 12 at 1 PM EST waiting to see the next iPhone. Like many technology experts, I have been following the rumor blogs and podcasts to predict the next big thing. In addition to being held at the new Steve Jobs Theater, there...

read more