Tech Tips

5 Ways to Slow Down the Hack

I haven’t been hacked yet, but I probably will be one day. And so will you. Stopping hackers is like putting “The Club” on your car steering wheel. It can slow down thieves, but if they REALLY want to get you, they will. Sorry to be the bearer of bad...

read more

Social Media Can Prevent You from Getting a Job

Interviews don’t start with firm handshakes anymore. They start with Google and Facebook searches. Social media has been around for more than 10 years (Facebook, MySpace, Friendster, etc), and professionals still post inappropriate and irrelevant information...

read more

What Am I Worth? Starting at $5000 / Day

You are worth more than you think. My first client paid me $50 and a $25 Target gift card! They told me they are a non-profit and couldn’t afford much more. I understood budget constraints, and I needed the money. I eventually needed to calculate how much my...

read more

How To: Improve Your Personal Brand Using LinkedIn

Everyone has a personal brand. Your brand recognition is not as powerful as Oprah, but everyone has a personal brand. You brand is simply what people say about you when you are not in the room. Target, Apple and McDonalds all have a recognizable brand image. You...

read more

The Night I Decided to Drive for UBER

You read it right. I drive for UBER. Well, I drove for UBER. I did it once, and even my wife didn’t want me doing it again. Scientifically Speaking trains businesses on using apps, and the UBER app is one I regularly recommend. I use it when I travel, and I...

read more

5 Reasons the iPhone is Dying

The iPhone is dying. The Samsung Galaxy is dying. LG is Dying. The mobile phone market is struggling with innovation these days. I get it! Innovation is hard. When was the last time we saw REAL change in the automotive industry? The minivan and sport utility market...

read more

5 Reasons Your Social Media Doesn’t Work

I love social media. Facebook, LinkedIn and Twitter are robust and effective tools Scientifically Speaking uses to communicate with new clients and market our services. However, I realize the social media doesn’t work for everyone. Large brands lose followers on...

read more

5 Factors for Choosing an Airbnb

I Want to Stay Here!People frequently approach Airbnb with hesitation. How will I know it’s clean? How will I know it’s safe? I frequently tell remind them Erin Andrews probably felt safe staying in the hotel she chose before her privacy was disgustingly...

read more

How Social Media Hurt United Airlines

United Airlines did a lot of things wrong this week, and heir approach to social media was just one of them. In spot of recent actions, 2017 started off pretty well for them. Eighty percent of their flights were on time last year – and that was continuing this...

read more

5 Reasons Snapchat Is King

The biggest question that ALWAYS comes up during my social media workshops is: What’s the deal with Snapchat? It has grown more in it’s first one year than Twitter did in it’s first fur years. WOW! When I first read about Snapchat, I didn’t...

read more

How to Pitch Ideas that Get Funding

  When I was in graduate school I realized some scientists, engineers and technical professional have a hard time articulating ideas properly in presentations. Scientists can be some of the most brilliant minds on the planet. However, the successful STEM...

read more

5 Reasons Airbnb Beats Hotels

When I first stayed at an Airbnb, it creeped me out. The person (a lawyer in the Detroit suburbs) was still there in his 3 bedroom, 2 bath apartment. He let me in, showed me to my room (an office with a pull-out bed), gave me fresh towels and gave me the wifi...

read more