by Eric | Jan 17, 2013 | marketing, small business, social media, twitter, Uncategorized
One of the biggest questions in social media is the Return on Investment (ROI). Business owners feel if they tweet, post and link, the financial return will be immediate. They expect marketing to get something they can measure at the end of the week, month or quarter....
by Eric | Jan 3, 2013 | Facebook, LinkedIn, Pinterest, small business, social media, twitter
The New Year has started. Where will your social media strategy be in December 2013? Many small businesses tweet, post and pin without a goal in mind. Before doing anything, decide your goals and how you are going to be successful. Happy Business Tweeting! Similar to...
by Eric | Dec 20, 2012 | Facebook, LinkedIn, small business, social media, twitter
Social Media – BIG Business Social media is not just for the local pool cleaning company. Ford, Starbucks and Hewlett Packard all consider social media critical for their success. They are using it for customer service, hiring practices and product design....
by Eric | Nov 8, 2012 | career, communication, communications, Facebook, LinkedIn, small business, social media, twitter
Are You Committed to Social Media? The final “C” in social media success is commitment. I tell my clients that if their business is not going to be committed to a social media campaign, don’t even open an account. Being committed to social media...
by Eric | Nov 1, 2012 | communication, communications, Facebook, LinkedIn, small business, social media, Strategy, twitter
The third “C” in social media success is creativity. Your clients are drawn to light hearted, fun content. Where’s the beef? (Wendy’s). The PC vs. Mac ads (Apple). Best Day Ever! (Chevrolet). These ads made the audience laugh…and buy the...
by Eric | Oct 25, 2012 | communication, communications, Facebook, LinkedIn, marketing, social media, Strategy, twitter
The second “C” in social media success is for consistency. As with most marketing initiatives, businesses cannot publish content “here and there.” Consistently publishing fresh, new content gives readers something to look forward to from your...
