by Eric | Jan 3, 2013 | Facebook, LinkedIn, Pinterest, small business, social media, twitter
The New Year has started. Where will your social media strategy be in December 2013? Many small businesses tweet, post and pin without a goal in mind. Before doing anything, decide your goals and how you are going to be successful. Happy Business Tweeting! Similar to...
by Eric | Dec 20, 2012 | Facebook, LinkedIn, small business, social media, twitter
Social Media – BIG Business Social media is not just for the local pool cleaning company. Ford, Starbucks and Hewlett Packard all consider social media critical for their success. They are using it for customer service, hiring practices and product design....
by Eric | Nov 21, 2012 | career, Facebook, small business
What’s Duct Tape For? Don’t check you watches, it’s not Thursday. Because of the Thanksgiving holiday, the SciSpeak eNewsletter is coming out 1 day earlier. What do you use duct tape for? McGyver used it to fix everything from car tires to airplanes....
by Eric | Nov 8, 2012 | career, communication, communications, Facebook, LinkedIn, small business, social media, twitter
Are You Committed to Social Media? The final “C” in social media success is commitment. I tell my clients that if their business is not going to be committed to a social media campaign, don’t even open an account. Being committed to social media...
by Eric | Nov 1, 2012 | communication, communications, Facebook, LinkedIn, small business, social media, Strategy, twitter
The third “C” in social media success is creativity. Your clients are drawn to light hearted, fun content. Where’s the beef? (Wendy’s). The PC vs. Mac ads (Apple). Best Day Ever! (Chevrolet). These ads made the audience laugh…and buy the...
by Eric | Oct 18, 2012 | communication, communications, education, LinkedIn, marketing, personal development, small business, social media, twitter
Content is King! This blog begins a four part series on successful social media tips and tricks. As most professional bloggers (Erik Deckers) and social media “gurus” (Jason Fell) know, your strategy begins with good content. However, looking at some...
