by Eric | Nov 7, 2018 | Branding, career, entrepreneurship
“The second thing I want to hear from a prospect is ‘No’ “, a financial professional recently told me. “I love hearing ‘yes’, but I like hearing ‘no’ from prospective clients. That sounded crazy when I first heard...
by Eric | Sep 9, 2018 | Branding, career, entrepreneurship
I travel across the country 50% of the time, and my most productive workspaces are hotels, airports and cramped seats at 30,000 feet. I’m also a triathlete, marathon runner and fitness addict. So it became very frustrating when I started putting on weight, and my...
by Eric | Mar 14, 2018 | Branding, small business, social media
The BIGGEST question I get during my social media bootcamps is, “What is a hashtag?” And they want to know the quick hashtag success tips. It’s understandable. Millennials throw the term around like it’s a baseball during spring training....
by Eric | Dec 18, 2017 | Apple, Branding, Mobile Technology
There is more to an effective mobile strategy than simply saying, “We have an app.” Companies who “get” mobile technology know how to market the benefit of their services to customers. Brands who do it well experience product utilization gains,...
by Eric | Sep 12, 2017 | Branding, Customer Relationship
I used to think everyone loved Scientifically Speaking as much as I do. They don’t. I wish they did, but they don’t. My clients don’t hire me for my stunning good looks or my quick whit (thank goodness). Fortune 100 companies hire me to coach their...
by Eric | Jul 14, 2017 | Branding, career, social media
Professionals frequently ask me if they should invest in the LinkedIn premium account or stay with the free version. Let me set the record straight: Premium is TOTALLY worth it…sometimes. I tried it, and it was awesome! It saved time on research, helped with...
