by Eric | May 19, 2017 | Branding, career, employment
Interviews don’t start with firm handshakes anymore. They start with Google and Facebook searches. Social media has been around for more than 10 years (Facebook, MySpace, Friendster, etc), and professionals still post inappropriate and irrelevant information...
by Eric | May 12, 2017 | Branding, Consulting, entrepreneurship
You are worth more than you think. My first client paid me $50 and a $25 Target gift card! They told me they are a non-profit and couldn’t afford much more. I understood budget constraints, and I needed the money. I eventually needed to calculate how much my...
by Eric | May 5, 2017 | Branding, communications, social media
I love social media. Facebook, LinkedIn and Twitter are robust and effective tools Scientifically Speaking uses to communicate with new clients and market our services. However, I realize the social media doesn’t work for everyone. Large brands lose followers on...
by Eric | Apr 17, 2017 | Branding, social media
United Airlines did a lot of things wrong this week, and heir approach to social media was just one of them. In spot of recent actions, 2017 started off pretty well for them. Eighty percent of their flights were on time last year – and that was continuing this...
by Eric | Feb 8, 2017 | Branding, social media, twitter
There is no doubt that President Trump has proven to be a MASTER of using Twitter to communicate. Instead of press conferences and press releases he sends out tweets at 10 AM after watching Fox and Friends and reading The New York Times. However, will the new...
by Eric | Jan 28, 2016 | Apple, Attitude, Branding, success
My wife loves shoes. My three daughters love shoes. My sister loves shoes. Most of the women I know love to shop for shoes. It’s a group activity and team sport. This phenomenon should not surprise a lot of people. Some people are surprised when I tell them I...
