by Eric | Nov 6, 2019 | Apple, Cyber Security, Mobile Technology
I spoke with an employee once and who said he refuses to pay for apps. I told him he is paying with another currency: information. Many of the apps we use track our location – down to the foot. Google Maps and Waze use this information to help us navigate...
by Eric | Jan 18, 2019 | Apple, Branding, Innovation
Every few years people start saying Apple is having financial problems. In 1997 Microsoft loaned Apple $150 millions they could stay in business. Experts started saying, “Apple is dead. They need to license their hardware the way IBM does.” Everyone had a...
by Eric | Sep 12, 2018 | Apple, iOS, technology
Apple does a great job of getting people hyped for their events, and today was no exception. There were a lot of Apple rumors covered by MacRumors, 9to5Mac and TheVerge, and most of those proved to be true. Today’s event covered most of what we were expecting,...
by Eric | Feb 12, 2018 | Apple, Mobile Technology, technology
It is relatively easy for businesses and brands to buy iPhones, iPads and other devices for their employees. The challenge is to master their mobile device with the right apps and productivity tools. After 10 years of training Fortune 100 companies about technology...
by Eric | Dec 18, 2017 | Apple, Branding, Mobile Technology
There is more to an effective mobile strategy than simply saying, “We have an app.” Companies who “get” mobile technology know how to market the benefit of their services to customers. Brands who do it well experience product utilization gains,...
by Eric | Nov 27, 2017 | Apple, Mobile Technology, technology
The Mac that I want to buy would cost about $2500. The iPad I’d like to purchase for Scientifically Speaking is about $1200. I just spent $1300 on my iPhone X. This holiday season could break the bank for some people, but I need to save money on tech! How about...
