by Eric | Nov 1, 2012 | communication, communications, Facebook, LinkedIn, small business, social media, Strategy, twitter
The third “C” in social media success is creativity. Your clients are drawn to light hearted, fun content. Where’s the beef? (Wendy’s). The PC vs. Mac ads (Apple). Best Day Ever! (Chevrolet). These ads made the audience laugh…and buy the...
by Eric | Oct 25, 2012 | communication, communications, Facebook, LinkedIn, marketing, social media, Strategy, twitter
The second “C” in social media success is for consistency. As with most marketing initiatives, businesses cannot publish content “here and there.” Consistently publishing fresh, new content gives readers something to look forward to from your...
by Eric | Aug 23, 2012 | communication, communications, Facebook, small business, social media, speeches, twitter
To expand your business and share your idea beyond the borders of your state you will need to apply technology in a way that delights your customers without actually talking to them. Scary thought! When clients share a comment or question on your Facebook page, your...
by Eric | Apr 12, 2012 | education, employment, entrepreneur, entrepreneurship, Facebook, leadership
It used to amuse me that doctors only PRACTICED medicine. It sounded like they never got it right, so they were always practicing what they did – on their patients! As an engineer, I didn’t practice engineering. I DID IT! That was a sense of pride for me...
by Eric | Dec 8, 2011 | Facebook, LinkedIn, marketing, social media, twitter
A preacher, a porn star and a business man were all at a bar talking:Matthew (preacher): “I’ve got 2123 followers on twitter. That’s half of my congregation!”Omigosh (pornstar): “I’ve got 58,987 followers on twitter. Most of your...
