Let’s get ready to rumble! This is the Twitter War of two political social media icons: President Donald Trump (@realDonaldTrump)vs. President Barack Obama (@BarackObama). They both use social media effectively. The looming question is: Who did it better? No matter what side of the aisle on which you reside, I want all politicians to realize “there is POWER in those tweets!”
This blog post is not Democratic or Republican. It is not left or right. This Twitter War analyzes the strategies, tactics and techniques used to communicate a message. We will examine Twitter, but this same analysis could be done with Snapchat, YouTube or Facebook. Twitter is a robust communication tool for businesses, brands and politicians to communicate with clients, customers and constituents. Contenders are tested on the four c’s of social media: content, creativity, consistency and commitment. Now let’s see who wins this Twitter War: The Donald or No Drama Obama.
- Content – In 2008 President Obama came out of the gate with positive messages across this new social media channel called Twitter. His tweets communicated rally location, donation options and messaging in 140 characters or less. President Donald Trump has been on Twitter since 2009, but his content is the complete opposite. Most of his tweets are opinion pieces and in retaliation to a current event. Some of his audience would appreciate more information in his tweets. Twitter War Advantage: Barack Obama
- Creativity – Donald Trump wins this HANDS DOWN! Why? You never know what he is going to say. His tweets are interpreted by some as rude to women, minorities, immigrants, veterans and people with disabilities. He responds in new and creative ways at 3 AM or right after he watches a news program. No one would ever accuse him of being boring. Barack Obama’s tweets are steady and right up the middle. Very little of his tweets are controversial or offensive (unless you count Obamacare). There is a reason they call him No Drama Obama. Twitter War Advantage: Donald Trump
- Commitment – Commitment is the person’s dedication to the platform. President Obama uses several social media channels: YouTube, Snapchat, Instagram, Facebook, etc. He was one of the first politicians to embrace them. However, President Trump has a choke hold on Twitter. He uses it as a way of circumventing the media and devising his own “press conferences.” If you want to know what the President is thinking, follow him on Twitter. When people attack him or his policies, he responds on Twitter. Twitter War Advantage: Donald Trump
- Consistency – Most businesses have an inconsistent social media strategy. They tweet 3 times on Monday, 1 time on Wednesday and 5 times on Friday. The 2016 Presidential campaign bombarded us with tweets 24 hours a day. As of this writing, Donald Trump has tweeted almost 35,000 times. Barack Obama has tweeted a measly 15,000 (not counting @POTUS tweets). President Trump maintains a consistent tweeting schedule. Twitter War Advantage: Donald Trump.
Donald Trump won this Twitter war. President Obama was a pioneer in using social media. However, President Trump discovered found his voice and built a narrative that resonates with many Americans. How will future politicians use social media to communicate with constituents? Which platforms will they use? Millennials drive more of the conversation to the digital realm. Let us know if we can help you.
Scientifically Speaking, of course…