by Eric | Oct 3, 2013 | Blogging, Pinterest, small business, social media
Blogging for Business? The first question people ask me about blogging is: “If I blog, who will listen?” The data continue to prove that blogging is a powerful way to build your brand, build your audience and convert leads to paying customers. For most...
by Eric | Jul 4, 2013 | Facebook, LinkedIn, Pinterest, social media, twitter
Social media marketing requires a strategy. Before opening a Facebook account or sending a single tweet, plan who to talk to, resources and content. If your company does not currently have one, don’t panic. Here are your steps: Audience – Who are you...
by Eric | May 30, 2013 | communication, communications, social media, twitter
My father and I used to debate: the bible or the iPad. Which is better for bible studying, taking notes and collaborating with members? Every Sunday he carried a giant bible and two notebooks to service. I carried an iPad (the kids have their iPhones and iPods). These...
by Eric | Apr 12, 2013 | communication, communications, entrepreneurship, presentation, presentations, small business, social media, twitter
Many companies still use social media as a way to blast and broadcast their message. This is still disruptive and interruptive marketing. If you want clients and customers to listen to you, listen to them. Social media is social for a reason. Use it to communicate and...
by Eric | Feb 21, 2013 | Blogging, Pinterest, small business, social media, twitter
Rule No. 1: Blogging IS for business. Defined it is: “a weblog; diary of your opinion, thought and information.” In practical terms, it is a customer service tool, product handbook and a valuable part of your sales cycle. Use blogging as a foundation for...
by Eric | Feb 14, 2013 | small business, social media, twitter
As powerful of a business tool as Twitter is, there are other desktop and mobile applications that will supplement it. Twitter is about building a strong connection with the people who you follow and who are following you. These tools help you manage your team and...
