by Eric | Aug 9, 2013 | communication, communications, education, entrepreneur, entrepreneurship, marketing, small business, teaching, Venture Capital
OK, it wasn’t my first failure…nor my last. However, I did learn a lot. Most of my workshops are pretty successful. After no one showed up, like most entrepreneurs, I decided to ask myself, “What Happened?” Richard Branson and Mark Cuban always...
by Eric | Jul 11, 2013 | small business
My Old Pricing Strategy When I first started my company someone asked me how much I charged for my services. I had NO IDEA how to answer. I told them, “I normally charge $100, but I would be willing to negotiate if that seemed too high.” We negotiated. I...
by Eric | Apr 12, 2013 | communication, communications, entrepreneurship, presentation, presentations, small business, social media, twitter
Many companies still use social media as a way to blast and broadcast their message. This is still disruptive and interruptive marketing. If you want clients and customers to listen to you, listen to them. Social media is social for a reason. Use it to communicate and...
by Eric | Feb 21, 2013 | Blogging, Pinterest, small business, social media, twitter
Rule No. 1: Blogging IS for business. Defined it is: “a weblog; diary of your opinion, thought and information.” In practical terms, it is a customer service tool, product handbook and a valuable part of your sales cycle. Use blogging as a foundation for...
by Eric | Feb 14, 2013 | small business, social media, twitter
As powerful of a business tool as Twitter is, there are other desktop and mobile applications that will supplement it. Twitter is about building a strong connection with the people who you follow and who are following you. These tools help you manage your team and...
by Eric | Jan 17, 2013 | marketing, small business, social media, twitter, Uncategorized
One of the biggest questions in social media is the Return on Investment (ROI). Business owners feel if they tweet, post and link, the financial return will be immediate. They expect marketing to get something they can measure at the end of the week, month or quarter....
