by Eric | Dec 18, 2017 | Apple, Branding, Mobile Technology
There is more to an effective mobile strategy than simply saying, “We have an app.” Companies who “get” mobile technology know how to market the benefit of their services to customers. Brands who do it well experience product utilization gains,...
by Eric | Dec 6, 2017 | Facebook, marketing, social media, Strategy
Social media is not for children. There, I said it. Many parents will disagree with me, and some brands will cite argue the rights of these minors. After teaching social media, LinkedIn and digital marketing to Fortune 100 companies, I have learned the pros and cons...
by Eric | Dec 4, 2017 | iOS, Mobile Technology, technology
I couldn’t pass up on the price. The Google Home Mini was only $30 and included a $10 gift card. I didn’t need it, but I’ve always wanted to try the Mini. My Echo Dot has been great and the kids love it, but I wanted to compare the two devices. Many...
by Eric | Nov 27, 2017 | Apple, Mobile Technology, technology
The Mac that I want to buy would cost about $2500. The iPad I’d like to purchase for Scientifically Speaking is about $1200. I just spent $1300 on my iPhone X. This holiday season could break the bank for some people, but I need to save money on tech! How about...
by Eric | Nov 2, 2017 | networking, social media
I used to only use LinkedIn to look for jobs. It’s still good for that, but it is so much more. With more than 500 million users in 200 countries, it is a global professional networking machine. The old, paper Rolodex is dead, and it is replaced by a digital...
