5 Reasons My Sister Won't Buy My Product

Some salespeople quote their sales philosophy as, “Relationships based.” After a conversation I had last week with the CEO of a marketing company, I realized that good relationships do guarantee a  sale. As we talked, I realized that in spite of the great...

The Magic of Disney – Innovation

True Innovation When I think innovation, I think of Apple’s iPhone, Google’s X Lab and the Square credit card reader. I never thought about Disney – until my recent vacation. This marketing behemoth is on the cutting edge of technology, and most...

It's Not 1984 Anymore

I was awakened recently to some alarming news. Apple is partnering with IBM? Steve Jobs must be rolling over in his grave! The award winning, famous 1984 ad (the one that only ran one time on national television) is hereby debunked. However, that’s not the only...

How To Build Your Twitter Following

Anyone Listening? If a tree falls in the forest and no one is around, does it make a noise? The same questions can be asked of Twitter. For businesses to have a real impact on Twitter, their clients must be listening. How do you get people to listen to what you are...