by James Beyioku | Sep 3, 2019 | marketing, small business, Strategy
Prospecting and Lead Generation is an important marketing/sales step for all businesses to consider. However, for smaller businesses, this step can be difficult to consider as most methods are designed for large organizations. To maintain a consistent revenue stream,...
by Eric | Mar 5, 2018 | Customer Relationship, Strategy
A few years ago I read a book called Stop Telling, Start Selling ($14.11 from Amazon). It changed how I view customer focused selling. That was before the emergence of social media (e.g. – Facebook, Twitter and LinkedIn). I have noticed what works for...
by Eric | Dec 6, 2017 | Facebook, marketing, social media, Strategy
Social media is not for children. There, I said it. Many parents will disagree with me, and some brands will cite argue the rights of these minors. After teaching social media, LinkedIn and digital marketing to Fortune 100 companies, I have learned the pros and cons...
by Eric | Feb 21, 2017 | social media, Strategy
Social media has gotten harder. Let’s just get that out there. Companies must plan for success. There are no quick ways to double revenue from 2 – 3 tweets per day. Gangnam style, The Evolution of Dance and Charlie Bit My Finger were flukes. Businesses,...
by Eric | Mar 27, 2014 | marketing, small business, Strategy
Not Perfect? When you ask most entrepreneurs how business is going, you’ll get the typical flowery response of contracts, commitments and lots of capital. I’m pretty open about my journey. There have been both shortcomings and successes. You will see the...
by Eric | Nov 1, 2012 | communication, communications, Facebook, LinkedIn, small business, social media, Strategy, twitter
The third “C” in social media success is creativity. Your clients are drawn to light hearted, fun content. Where’s the beef? (Wendy’s). The PC vs. Mac ads (Apple). Best Day Ever! (Chevrolet). These ads made the audience laugh…and buy the...
