by Eric | May 31, 2018 | Facebook, small business, social media, technology
I’m keeping Facebook, and I am not ashamed. Following the Cambridge Analytica and Facebook story, I’ve talked to a lot of people who deleted their Facebook account. I understand. What Facebook did is unconscionable and irresponsible. They gambled with...
by Eric | Dec 6, 2017 | Facebook, marketing, social media, Strategy
Social media is not for children. There, I said it. Many parents will disagree with me, and some brands will cite argue the rights of these minors. After teaching social media, LinkedIn and digital marketing to Fortune 100 companies, I have learned the pros and cons...
by Eric | Oct 16, 2014 | Facebook, Financial Advisor, LinkedIn, social media, twitter
My pastor uses Twitter to announce his sermon topics and share scriptures. My daughter’s Girl Scout Troop uses Facebook to post upcoming events and share pictures from camping trips. My wife’s hair stylist posts new styles and creations on Pinterest. What...
by Eric | Feb 13, 2014 | entrepreneurship, Facebook, LinkedIn, marketing, social media, twitter
How Many Friends? Bragging rights in the social media world come in the form of friends, followers and connections. “Social Media Ninjas” brandish their number of Twitter followers and newsletter subscribers as if it is the holy grail. Does the number...
by Eric | Feb 6, 2014 | Blogging, Facebook, Pinterest, small business, social media, twitter, Uncategorized
Get Off Your iPhone! When I worked for Apple, customers occasionally complained that we were walking around on our iPhones texting and tweeting the whole time (OK, sometimes we were). Whether you run a small coffee shop or a Fortune 100 company, you need a set of...
by Eric | Jan 30, 2014 | Branding, Facebook, LinkedIn, marketing, social media, twitter
LinkedIn Persona A recent study showed that 41% of small business owners use LinkedIn. It is one of the most valuable tools for business to business networking, personal brand development and business development / sales. To insure your personal and company’s...
