by Eric | May 18, 2016 | Blogging
63% of Facebook and Twitter users said they get news from these platforms. I’m surprised the number is that low! In 2012, I followed the entire Presidential election through Twitter. If you watch the news now, all of the reporters and anchors list their Twitter...
by Eric | Jun 19, 2014 | Blogging, communication, communications, LinkedIn, marketing, networking
The power of LinkedIn originates from a user’s connections. I recently told my intern, Joel, your career is only as strong as the breadth and depth of your network. This fact is especially true with LinkedIn. Using it properly makes it a tool to launch a new...
by Eric | Feb 6, 2014 | Blogging, Facebook, Pinterest, small business, social media, twitter, Uncategorized
Get Off Your iPhone! When I worked for Apple, customers occasionally complained that we were walking around on our iPhones texting and tweeting the whole time (OK, sometimes we were). Whether you run a small coffee shop or a Fortune 100 company, you need a set of...
by Eric | Oct 3, 2013 | Blogging, Pinterest, small business, social media
Blogging for Business? The first question people ask me about blogging is: “If I blog, who will listen?” The data continue to prove that blogging is a powerful way to build your brand, build your audience and convert leads to paying customers. For most...
by Eric | Feb 21, 2013 | Blogging, Pinterest, small business, social media, twitter
Rule No. 1: Blogging IS for business. Defined it is: “a weblog; diary of your opinion, thought and information.” In practical terms, it is a customer service tool, product handbook and a valuable part of your sales cycle. Use blogging as a foundation for...
