by Eric | Feb 14, 2013 | small business, social media, twitter
As powerful of a business tool as Twitter is, there are other desktop and mobile applications that will supplement it. Twitter is about building a strong connection with the people who you follow and who are following you. These tools help you manage your team and...
by Eric | Feb 7, 2013 | employment, entrepreneur, entrepreneurship, networking, personal development, Uncategorized
As I look over many of my clients and presentations from 2012, many of them have one common factor: Lou. Lou is a true connector. He knows people and those people like AND respect him. You could play the “6 degrees of Kevin Bacon” game with Lou and just...
by Eric | Jan 31, 2013 | Uncategorized
You just finished speaking. You’re done, right? Wrong. You just “rocked the mic” with information that is going to revolutionize the scientific community. You “wowed” the audience with a new idea, and they are still on the edge of their...
by Eric | Jan 22, 2013 | communication, communications, Uncategorized
More Likes => More Leads => More Signings The BIG question is HOW to turn those “Likes” into signings (i.e. – revenue). A recent article by the National Notary Association showed that 75% of notaries use social media, but few notaries know how...
by Eric | Jan 17, 2013 | marketing, small business, social media, twitter, Uncategorized
One of the biggest questions in social media is the Return on Investment (ROI). Business owners feel if they tweet, post and link, the financial return will be immediate. They expect marketing to get something they can measure at the end of the week, month or quarter....
