by Eric | Oct 3, 2013 | Blogging, Pinterest, small business, social media
Blogging for Business? The first question people ask me about blogging is: “If I blog, who will listen?” The data continue to prove that blogging is a powerful way to build your brand, build your audience and convert leads to paying customers. For most...
by Eric | Sep 26, 2013 | Pinterest
What is innovation? One of my best friends is Director of Innovation for Pepsi. His team’s job is to develop and design “innovative” products and equipment for the beverage and equipment industry. The challenge is the products he designs are not...
by Eric | Sep 19, 2013 | Uncategorized
Magic Pill? Some “experts” will tell you the reason to use social media marketing is it’s: 1) free, 2) cheap and 3) easy. They will say newspaper and magazine and television ads are expensive and completely ineffective. Social media is the new...
by Eric | Aug 9, 2013 | communication, communications, education, entrepreneur, entrepreneurship, marketing, small business, teaching, Venture Capital
OK, it wasn’t my first failure…nor my last. However, I did learn a lot. Most of my workshops are pretty successful. After no one showed up, like most entrepreneurs, I decided to ask myself, “What Happened?” Richard Branson and Mark Cuban always...
by Eric | Jul 11, 2013 | small business
My Old Pricing Strategy When I first started my company someone asked me how much I charged for my services. I had NO IDEA how to answer. I told them, “I normally charge $100, but I would be willing to negotiate if that seemed too high.” We negotiated. I...
