You are a walking encyclopedia!
Encyclopedias were books (now websites) filled with volumes of information. As an educated professional, have all of the knowledge your audience needs to hear. You know:
- Science
- Sales
- Education
- Technology
The challenge is putting that information in a way that your audience wants to hear. Anyone can pick up a book and read the data. They can go to websites. They can get postings and tweets pushed to their iPhone or Android device. As a technical presenter, your job is to deliver an experience. Present the data in a QUICKLY comprehensive and memorable. As a walking encyclopedia, you have a limited time to do this before they decide to stay or leave. How do you do it?
- Use graphs, not tables – graphs show your audience trends in data quickly
- Show them pictures, not words or clip art – pictures convey the meaning of what you are discussing. Pictures are easier to remember than words or bullet points.
- Keep it short – No one ever gets in trouble for giving the audience more time for Q&A.
Scientists. Engineers. Teachers. Entrepreneurs. Government employees. All of us are walking encyclopedias of information.
Your goal: make it a book they want to read.
NEXT WEEK: Scientifically Speaking…WIIFM
