On January 7, Scientifically Speaking launches an exclusive program for financial and insurance professionals called LinkedIn Accelerator. The initiative is the result of hundreds of financial advisors requesting more than a 1-hour workshop to help them maximize LinkedIn sales. Eric Anderson, President and National Training Director, has been training financial advisors, wholesalers and insurance agents to use social media convert connections to clients. LinkedIn is one of the most powerful tools professionals can use to grow their sales, but few people know how to use it properly.
LinkedIn Accelerator is a 12-month program to answer people’s questions and offer executive coaching. Advisors and :wealthy managers are closing multi-million dollar deals that start with LinkedIn, and everyone needs a coach. This program is the social selling booster financial professionals are looking for. Here are a few of the benefits:
- Profile Review – LinkedIn members with a photo receive 21times more profile reviews and 9 times more connections. Completing the LinkedIn profile also helps with prospects find you through Google searches. As part of the kick off meeting, SciSpeak Ambassadors review Partner profiles, make recommendations and coach professionals on how to optimize their profile.
LinkedIn 101: Getting Started
- Executive Coaching – Partners schedule time to speak with their coach on activity, results and the plan ahead. Successful professionals use LinkedIn 20-30 minutes per day for prospecting, building engagement and growing their audience. Partners and coaches will define the process. The LinkedIn Accelerator helps people stay accountable to their selling process. They schedule webinars and meeting dates convenient to their calendar.
- Monthly Newsletter – Scientifically Speaking is a national leader in providing information (e.g. – blogs, workshops and keynotes) to financial and insurance professionals. Accelerator Partners receive a monthly newsletter exclusive to their industry. The publication includes interviews with industry leaders, successful sales people and social selling tips and tricks.
LinkedIn 201: Prospecting and Lead Generation
- Video Library – On demand videos demonstrate how to set up a dynamic profile, change privacy settings and prospect. Time saving tips prevent people from wasting time on social media and maximize exposure. LinkedIn Accelerator Partners privately log on and watch videos at a time and place convenient to them. Download episodes to a mobile devices for on the go viewing.
- Monthly Report – Success is demonstrated in results. Partners are coached to analyze their results and make changes to their approach based on that feedback. Metrics include prospects generated, leads qualified and meetings scheduled. Program Partners work with their coach to review engagement strategies and sales success.
LinkedIn is a great starting point for sales success, and everyone needs a process. The Accelerator coaches program financial and insurance professionals to build connections, improve engagement and turn connections into clients. Social selling is not an overnight, get-rich-quick scheme. Dedication, commitment and consistency put people in position to reach their goals.
Scientifically Speaking, of course…
