The Gettysburg Address had 272 words and took less than 2 minutes to deliver. One of the best speeches ever delivered, it was passionate and inspirational. Business people could take a lesson from President Lincoln: shorter is better.
- Organize – Like most people, I can ramble on for hours. If I want a 15-minute speech, I need to plan and organize. I need to pick out three main points and only speak on those. Organize for impact.
- Audience – It always comes back to them. What do they want to hear? Remember: it’s about them, not you. Give them a 10-minute speech (or shorter), and they will remember your point.
- Practice – King, Jobs and Reagan all practiced their speeches. Practicing helps you focus the presentation. Focus makes your presentation more powerful. Practice your presentations to “trim the fat” and avoid rambling.
Scientifically Speaking, of course.
Next Week: How To – Social Media Strategy