What Are the Benefits of Free?

This is one of the biggest questions entrepreneurs ask when starting out, “Should they do their work for free?”After all, you went into business to make money, right? How does free factor into the equation? Free is part of your marketing plan. When I...

Scientifically Speaking 2012 Objectives

SPECIAL NEW YEAR’S POSTING!As a business owner, you don’t have resolutions. You have goals.You do have goals, don’t you?Your goals are the over arching, high level objectives for the year: write a book, make $1 MM revenue, open an office, hire a...

The 3 Realities of Retail

My previous careers have always been in process engineering, research and development and sales (driving around in a car all day). Now I find myself working in retail. I haven’t done this since high school. However, I learned a long time ago that you can learn...