by Eric | Jan 30, 2014 | Branding, Facebook, LinkedIn, marketing, social media, twitter
LinkedIn Persona A recent study showed that 41% of small business owners use LinkedIn. It is one of the most valuable tools for business to business networking, personal brand development and business development / sales. To insure your personal and company’s...
by Eric | Dec 5, 2013 | marketing, social media, twitter
With a record of losing money every year, Twitter went IPO with a value of nearly $25 billion! But you have to make money eventually, right? They have a business model that makes money from promoted and sponsored tweets. Will that be enough in the long term? If...
by Eric | Jul 4, 2013 | Facebook, LinkedIn, Pinterest, social media, twitter
Social media marketing requires a strategy. Before opening a Facebook account or sending a single tweet, plan who to talk to, resources and content. If your company does not currently have one, don’t panic. Here are your steps: Audience – Who are you...
by Eric | May 30, 2013 | communication, communications, social media, twitter
My father and I used to debate: the bible or the iPad. Which is better for bible studying, taking notes and collaborating with members? Every Sunday he carried a giant bible and two notebooks to service. I carried an iPad (the kids have their iPhones and iPods). These...
by Eric | Apr 12, 2013 | communication, communications, entrepreneurship, presentation, presentations, small business, social media, twitter
Many companies still use social media as a way to blast and broadcast their message. This is still disruptive and interruptive marketing. If you want clients and customers to listen to you, listen to them. Social media is social for a reason. Use it to communicate and...
by Eric | Feb 21, 2013 | Blogging, Pinterest, small business, social media, twitter
Rule No. 1: Blogging IS for business. Defined it is: “a weblog; diary of your opinion, thought and information.” In practical terms, it is a customer service tool, product handbook and a valuable part of your sales cycle. Use blogging as a foundation for...
