by Eric | Jun 24, 2014 | Branding, career, employment, entrepreneur, LinkedIn, personal development, social media
I now admit – I was operating from a position of ignorance. I had never actually used the LinkedIn: Premium service. I taught weekly classes on LinkedIn and people always ask me about it. What did I say? “Not worth it.” I was telling people the juice...
by Eric | Jun 23, 2014 | LinkedIn, small business, social media, Uncategorized
By: Joel Beyioku 7) Thou Shalt keep thy profile professional and current. On LinkedIn, your profile picture matters. When someone comes across your profile, it is the first thing noticed. Your profile is your professional brochure and many times your first impression....
by Eric | Feb 13, 2014 | entrepreneurship, Facebook, LinkedIn, marketing, social media, twitter
How Many Friends? Bragging rights in the social media world come in the form of friends, followers and connections. “Social Media Ninjas” brandish their number of Twitter followers and newsletter subscribers as if it is the holy grail. Does the number...
by Eric | Feb 6, 2014 | Blogging, Facebook, Pinterest, small business, social media, twitter, Uncategorized
Get Off Your iPhone! When I worked for Apple, customers occasionally complained that we were walking around on our iPhones texting and tweeting the whole time (OK, sometimes we were). Whether you run a small coffee shop or a Fortune 100 company, you need a set of...
by Eric | Jan 30, 2014 | Branding, Facebook, LinkedIn, marketing, social media, twitter
LinkedIn Persona A recent study showed that 41% of small business owners use LinkedIn. It is one of the most valuable tools for business to business networking, personal brand development and business development / sales. To insure your personal and company’s...
by Eric | Dec 5, 2013 | marketing, social media, twitter
With a record of losing money every year, Twitter went IPO with a value of nearly $25 billion! But you have to make money eventually, right? They have a business model that makes money from promoted and sponsored tweets. Will that be enough in the long term? If...
