by Eric | Sep 3, 2015 | LinkedIn, marketing, networking, social media, twitter
LinkedIn will not increase your sales. I hate to tell people this, but it’s true. When the bottom 50% of your sales team signs up for the LinkedIn, they will probably stay in the bottom 50%. Money will not automatically rain from the sky like manna from Heaven....
by Eric | Jun 19, 2014 | Blogging, communication, communications, LinkedIn, marketing, networking
The power of LinkedIn originates from a user’s connections. I recently told my intern, Joel, your career is only as strong as the breadth and depth of your network. This fact is especially true with LinkedIn. Using it properly makes it a tool to launch a new...
by Eric | Mar 27, 2014 | marketing, small business, Strategy
Not Perfect? When you ask most entrepreneurs how business is going, you’ll get the typical flowery response of contracts, commitments and lots of capital. I’m pretty open about my journey. There have been both shortcomings and successes. You will see the...
by Eric | Feb 13, 2014 | entrepreneurship, Facebook, LinkedIn, marketing, social media, twitter
How Many Friends? Bragging rights in the social media world come in the form of friends, followers and connections. “Social Media Ninjas” brandish their number of Twitter followers and newsletter subscribers as if it is the holy grail. Does the number...
by Eric | Jan 30, 2014 | Branding, Facebook, LinkedIn, marketing, social media, twitter
LinkedIn Persona A recent study showed that 41% of small business owners use LinkedIn. It is one of the most valuable tools for business to business networking, personal brand development and business development / sales. To insure your personal and company’s...
by Eric | Dec 5, 2013 | marketing, social media, twitter
With a record of losing money every year, Twitter went IPO with a value of nearly $25 billion! But you have to make money eventually, right? They have a business model that makes money from promoted and sponsored tweets. Will that be enough in the long term? If...
