This is one of the biggest questions entrepreneurs ask when starting out, “Should they do their work for free?”After all, you went into business to make money, right? How does free factor into the equation?
Free is part of your marketing plan.
When I needed to change the headlight on my wife’s SUV, I looked for an instructional video on You Tube. There I found an auto parts store that walked me through the process. The store still sells auto parts. The video just gave people a personalized “taste” of what they could do. That video separates them from the competition. When you do FREE presentations and consultations for people, it shows prospective clients what you can do – when they hire you.
You see, your free is an investment in the future of your business.
