Successful Fan Page?
Many of my clients know they need a Facebook Fan Page (for business), but they don’t know what success looks like. Personal pages just have lots of pictures of kids and the latest office party. Fan Pages require a different level of engagement. What are the components?
Here are 4 companies who are understand how to connect with their clients on Facebook:
- Dunkin Donuts: Profile Picture
Directly engage your audience by asking them to submit their picture using your product / service. Then use it in your profile pic. They feel excited and invite their friends to see your page.
- Northview Church: Pictures = 1000
Consistently a leader in church social media, Northview uses lots of pictures on their page. Does it work? Photos on Facebook receive 53% more Likes and 104% more comments (Hubspot, Nov. 2012).
- Likeable Media: Ask Questions – In his bookLikeable Social Media, Dave Kerpen dedicates a chapter to asking questions. Engage with your audience by asking for their input. It’s like a focus group – with 1 Billion people! Look at Sharpie and Vitamin Water.
- Nordstrom: Be Social – It’s called social media for a reason. Highlight the non-sales activities your company is involved in. Habitat for Humanity. Food and clothing drives. Hunger awareness. Make sure your friends know you are not a face-less organization.
Looking for more examples? Check out the book Likeable Social Media. The author lists a lot of case studies you can model you small or large business after. As with any form of marketing, engagement is the key to success.
Scientifically Speaking, of course.
Next Week: Website vs. Social Media
