You just finished speaking. You’re done, right? Wrong. You just “rocked the mic” with information that is going to revolutionize the scientific community. You “wowed” the audience with a new idea, and they are still on the edge of their seats. Now the real work begins.
Most of my workshops and seminars last for 1 – 2 hours. Two hours of speaking, fielding questions and interacting with my audience. However, the most engaging part is after I speak. That’s when relationships are formed with the audience.
 |
| Exchange Cards |
- Business Cards – Keep an ample supply of business cards on hand for after the presentation. Handing out business cards shows that you want to be accessible and connect with the audience.
- Social Media – LinkedIn is first for professionals. As you are connecting with them on line, ask if they would write a brief recommendation. Potential clients can read reviews on the content shared and delivery style. Twitter is next for quickly sharing professional content. Build a tribe!
- Email – Send each person an email to say thanks for attending. Do not send a mass email or a BCC (Blind Carbon Copy). This is your gentle reminder that you provided them with some valuable information. They will save your email for future events.
- eNewsletter – I hope that you have started a professional blog and eNewsletter. Ask attendees if you can add them to your distribution list. Let them know the type of free information you will be providing on a consistent basis. Soon you will be the rock star in your field of study.
The average speaker thinks the job is done after they leave the lectern. Your goal is to be EXCELLENT (better than Above Average). Excellent presentations build excellent relationships. Remember: when you’re done speaking, the relationship is just starting.
Scientifically Speaking, of course.
Next Week: 3 Ways To Be a Connector
