Speak Like a Mac (Not a PC)
I like Mac computers because they are simple and easy to use. I design my presentations the same way: simple and understandable. Conversely, I see some people cramming as much information as they can into their talks and slides. Take the time to speak like a Mac. Your...
How To: Social Media Strategy
The New Year has started. Where will your social media strategy be in December 2013? Many small businesses tweet, post and pin without a goal in mind. Before doing anything, decide your goals and how you are going to be successful. Happy Business Tweeting! Similar to...
Great Presentations: Shorter = Better
The Gettysburg Address had 272 words and took less than 2 minutes to deliver. One of the best speeches ever delivered, it was passionate and inspirational. Business people could take a lesson from President Lincoln: shorter is better. In 1988, then Governor Bill...
Social Media – BIG Business
Social Media - BIG Business Social media is not just for the local pool cleaning company. Ford, Starbucks and Hewlett Packard all consider social media critical for their success. They are using it for customer service, hiring practices and product design. Social...
Do I Have to Speak? Yes!
Do I Have to Speak? Yes! To my knowledge, no one has ACTUALLY died from public speaking. The benefits far outweigh the risks: recognized as an authority, supplemental income, renewable confidence. I have not always been a professional, but speaking has transformed my...
How Do You Tell Your Story?
The Little Engine That Could. Little Red Riding Hood. Goldilocks and the Three Bears. All of us remember these stories. We all understood the underlying themes. When we graduate to the corner offices of corporate America, our presentations should follow the same...
Social Media – Church Edition
Churches are using social media to promote events, post videos of baptisms and as a tool to invite non-believers to Christ. Churches like Northview Christian Church (Carmel, IN) share music, photos and videos as a way connect with members outside of the four walls...
Duct Tape Innovation
What's Duct Tape For? Don't check you watches, it's not Thursday. Because of the Thanksgiving holiday, the SciSpeak eNewsletter is coming out 1 day earlier. What do you use duct tape for? McGyver used it to fix everything from car tires to airplanes. Now it's for 8...
Are You Committed to Social Media?
Are You Committed to Social Media? The final "C" in social media success is commitment. I tell my clients that if their business is not going to be committed to a social media campaign, don't even open an account. Being committed to social media means following the...
Creativity in Social Media
The third "C" in social media success is creativity. Your clients are drawn to light hearted, fun content. Where's the beef? (Wendy's). The PC vs. Mac ads (Apple). Best Day Ever! (Chevrolet). These ads made the audience laugh...and buy the products. Is social media...
Consistency Is Key
The second "C" in social media success is for consistency. As with most marketing initiatives, businesses cannot publish content "here and there." Consistently publishing fresh, new content gives readers something to look forward to from your company. Give them...
In Social Media, Content Is King!
Content is King! This blog begins a four part series on successful social media tips and tricks. As most professional bloggers (Erik Deckers) and social media "gurus" (Jason Fell) know, your strategy begins with good content. However, looking at some Facebook Fan...