Would You Put Your Money in Apple Bank? You Already Do!
Apple Bank is not real, but it should be. It is not a physical building, and there are no walls or tellers. The best feature of Apple Bank is that you already use it! When Apple Pay was first released it sounded good. Consumers could buy things with their phones....
My Best 2018 Sales Tool: Webinar Marketing
I started using webinars a year ago to showcase one of our workshops: Mastering Your Mobile Device. Webinars are growing in popularity for companies, but I was afraid staying in my office would curt into my profit. My rates are higher for daily consultations, so I...
Apple is not Dead (or Time To Pivot)
Every few years people start saying Apple is having financial problems. In 1997 Microsoft loaned Apple $150 millions they could stay in business. Experts started saying, "Apple is dead. They need to license their hardware the way IBM does." Everyone had a solution....
5 Reasons Financial Advisors Should Embrace Twitter
Your clients are already on Twitter and other social media, so why aren't you? These are important platforms for prospecting and lead generation, but many advisors ignore Twitter for fear of legal and compliance pushback. There are several Twitter features financial...
How to Make Presentations that Generate Revenue
I've always enjoyed speaking in front of people. It probably helped that I was a cheerleader in high school. Fellow students enjoyed my book reports, and supervisors appreciated my engaging persona. Toastmasters was even easier for me. Neither extemporaneous and nor...
LinkedIn Accelerator by Scientifically Speaking
On January 7, Scientifically Speaking launches an exclusive program for financial and insurance professionals called LinkedIn Accelerator. The initiative is the result of hundreds of financial advisors requesting more than a 1-hour workshop to help them maximize...
Building the Perfect LinkedIn Profile
People are looking for you on LinkedIn. When you meet professionals at conferences, conventions and workshops, they immediately look you up on the social media site. Recruiters see your profile when you are looking for a career. Therefore it is imperative for...
Don’t Cut Your Hair! Building Your Personal Brand
Your personal brand is more important than you think, and it is critical to the success of your business. It determines if companies will hire you and how much you can charge for your products and services. Personal branding is a part of marketing, sales, operations...
Marriott Was Just Hacked: What Can You Do?
Breaking news: Marriott properties was just hacked, and they are reporting a data breach of almost 500 million guests. This type of report is becoming too common. However, when I train professionals on mobile technology, social media and cyber security, many of them...
5 Simple LinkedIn Mistakes To Avoid
LinkedIn has been around for more than ten years, and it is still ripe with opportunity for professionals in any industry: science, financial services, engineering and education. However, Scientifically Speaking Tech Ambassadors see dozens of LinkedIn mistakes people...
Do You Need 500 LinkedIn Connections?
When LinkedIn first came out everyone raced to get 500 connections. It was a badge of honor, and it demonstrated networking prowess. I remember being happy to see "500+" LinkedIn connections on my profile. Now most of my clients ask if that number is necessary to...
Just Tell Me No (A Sales Skill)
"The second thing I want to hear from a prospect is 'No' ", a financial professional recently told me. "I love hearing 'yes', but I like hearing 'no' from prospective clients. That sounded crazy when I first heard it. Who would like hearing no? When girls rejected me...