5 Ways Your Church Can Use Twitter
Twitter is my go to social media platform. I like it for the immediacy and quick headlines that it provides. This is a great tool for small business - and churches. Think of tweeting for your church as an on going bulletin. Here are the top 5 ways to use it: I'm a BIG...
Websites vs. Social Media
"Do I Still Need a Website?" Many of my workshop attendees ask this question after hearing tutorials on Facebook, Twitter and blogging. Websites can seem "so 20th century." Many social media experts will tell you that websites are dead, and Facebook is winning. Let's...
4 Steps to a Successful Fan Page
Successful Fan Page? Many of my clients know they need a Facebook Fan Page (for business), but they don't know what success looks like. Personal pages just have lots of pictures of kids and the latest office party. Fan Pages require a different level of engagement....
The Top 4: Social Media Roadmap
Social Media Road Map I rarely use maps anymore. With GPS and SIRI telling me where I need to go, the need is not there. However, when it comes to social media, many small business owners need someone to show them how to get started and what roads get you to where...
Too Many Clients?
When I was the Business Manager for the world's number one tech company, my team brought in 30 potential clients / DAY! Most businesses can't do that in a week...or a month! It was great, but it made it hard to follow up with them in a timely manner. Should we have...
Social Media: Listening is Half the Battle
Many companies still use social media as a way to blast and broadcast their message. This is still disruptive and interruptive marketing. If you want clients and customers to listen to you, listen to them. Social media is social for a reason. Use it to communicate and...
4 Tips on Blogging for Business
Rule No. 1: Blogging IS for business. Defined it is: "a weblog; diary of your opinion, thought and information." In practical terms, it is a customer service tool, product handbook and a valuable part of your sales cycle. Use blogging as a foundation for your social...
Top 5 Twitter Business Tools
As powerful of a business tool as Twitter is, there are other desktop and mobile applications that will supplement it. Twitter is about building a strong connection with the people who you follow and who are following you. These tools help you manage your team and...
3 Ways to Be a Better Connector
As I look over many of my clients and presentations from 2012, many of them have one common factor: Lou. Lou is a true connector. He knows people and those people like AND respect him. You could play the "6 degrees of Kevin Bacon" game with Lou and just change the...
4 Tips for After the Presentation
You just finished speaking. You're done, right? Wrong. You just "rocked the mic" with information that is going to revolutionize the scientific community. You "wowed" the audience with a new idea, and they are still on the edge of their seats. Now the real work...
Social Notaries: Likes = Signings?
More Likes => More Leads => More Signings The BIG question is HOW to turn those "Likes" into signings (i.e. - revenue). A recent article by the National Notary Association showed that 75% of notaries use social media, but few notaries know how to turn their...
How To: Social Media ROI
One of the biggest questions in social media is the Return on Investment (ROI). Business owners feel if they tweet, post and link, the financial return will be immediate. They expect marketing to get something they can measure at the end of the week, month or quarter....