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How Donald Trump Won! (at social media)

Posted: 2016-10-27

Donald Trump tweets ridiculous and controversial statements at all times of the day. However, these wild accusations and expressions have also helped him generate almost $3 billion in free media coverage. Love him or hate him, his work in social media have gotten him results.

President Barack Obama was one of the first politicians to effectively use social media to connect with an audience and raise campaign funds. However, “The Donald” found a way to find a voice, compete with his rivals and keep his campaign manager on her toes. Surely there are ways businesses could use social media to build an audience, hold conversations, improve relationships and sell. Here’s how to do it:

  1. ConsistencyDonald Trump tweets everyday. Most of the time he has multiple tweets in a day as he goes from rally to rally. He tweeted during the Vice Presidential debates. He tweets during the night AND day. He tweets on weekends and holidays. He is always sharing his voice with his supporters. While some candidates were conservatively posting only when they wanted to comment, The Donald was holding conversations online.
  2. Content – Donald Trump only tweets statistics when they benefit him. That is not narcissism run amuck. He knows people don’t want to hear facts and figures in the social media world. They want quick and easy to comprehend information. You don’t have to go negative, but you do need to think about providing your audience with valuable information the way they want to receive it.
  3. Reality – Donald Trump is real. Some people don’t like this honesty, but it has allowed him to defeat more than a dozen career politicians with well funded groups supporting them. Some companies try to hide behind their brand, be super professional and speak in a way that makes them feel superior to everyone else. Speak online in a way that is true, genuine and (in your case) respectful.
  4. Creativity – Remember the happy CincoDeMayo tweet of Donald Trump eating a Taco Bowl and saying he loves Hispanics? Some Latinos found it offensive and rude. However, it did generate conversation and got people talking. Choose creative tweets with pictures, videos, Vines and infographics that catch people’s eyes and hold their attention.
  5. Hashtags – #LyingTed #LittleMarco #CrookedHillary These were all rude and disrespectful hashtags, but they generated conversation and galvanized millions of people to support the GOP candidate. As a business owner, hashtags are a great way to track a conversation, connect with groups and build excitement. Choose one that is memorable and understandable. #lawnmowerfun #naptownfoodie are examples of fun and descriptive hashtags that describe an emotion or action. Just remember to be POSITIVE.

I don’t know who is going to win the 2016 United States Presidential Election, but I do know who has used social media / Twitter to effectively galvanize a movement. Love him or hate him, Donald Trump has been a master social marketer. Even if your name is not on a building, a jet and a university, you can use these same principles to reduce costs, win friends and influence people.

Scientifically Speaking, of course

I Have 900 Apps (and Counting) on My iPhone!

Posted: 2016-10-17

I have almost 900 apps on my iPhone 6S Plus in Rose Gold (128 GB). I have dozens of folders and screens. I have games, utilities, productivity and social media apps. I have multiple apps that perform the same function. I have the classics (Evernote and Angry Birds) and newbies (OurPact and Texture). Some people may say I have an “app problem.” However, like my wife and shoe shopping, I can stop any time I want to; I just choose not to.

Everyone wants to know what the best apps are for their personal and professional use. Teachers and parents want to know the best education and organization apps. Entrepreneurs want to know how to organize receipts and expenses. Managers and team leaders want to know productivity and collaboration apps. However, there are some apps that are valuable, no matter your profession or industry. Here they are:

Evernote –  Hands down the best note taking app in the business. In addition to text, users can also use handwritten notes, add pictures, incorporate dictation and record speech. Use the camera feature to scan business cards and store in your file system. Digitize your paper documents. Collaborate and annotate in real time with your team. Tip: Pay $35 / year for the Plus version.

PasswordKeeper – Most people write their passwords on a piece of paper or use the same one time and again. You can store 1000’s of passwords in “The Vault” and conveniently in the cloud. No more Post It notes under your desk.  Can’t think of one? It will generate complex passwords that you will never guess. The 256-bit encryption is more secure than storing them in a Word document.

AroundMe – Looking for the best bars, gas stations, restaurants or concerts in the area? Using location based services, determine the location and get reviews for places you want to go. Many establishments include full menus, photos, social media sites and a phone number so you can call to place reservations. Pay the $2.99 to remove the ads.

Waze – Google bought this small company for $1.3 billion so you won’t get lost any more. It in corporates social media, mobile technology and a maps program that tells you alternative routes. Plug in your destination and a voice (e.g. – C3PO) will alert you of traffic accidents, police speed traps, construction and debris in the road. Other “Wazers” give updates in real time.

KeyRing – Get those loyalty and library cards off your key ring! Store all of those barcodes in one app that allows to easily scan and check in when going to the movies and grocery store. With this free app, you will no longer have to fumble around your wallet for that chance to save 5 cents per gallon. Use the camera on your phone to conveniently store the information.

You probably won’t need 900 apps on your phone, and even I don’t use all of my apps everyday. However, most people can use a core of 10 – 12 apps to improve their personal and professional life. Continue to talk to your friends, family and coworkers to learn their app ideas and your mobile device will enrich and enhance your life.

Scientifically Speaking, of course…

The 5 LinkedIn Secrets Financial Advisors NEED

Posted: 2016-06-15

81% of financial advisors (Putnam Investments) use social media for business. However, most advisors are not going to use Snapchat, Instagram or musical.ly. FINRA and the SEC have published explicit rules and regulations on social media for the financial services community and most broker dealers take a conservative approach. Due to it’s professional appeal and audience demographics, the platform of choice is LinkedIn.

Almost 80% of advisors have used social media to get a new client. One advisor even landed a $70 million account just using LinkedIn. Successful advisors know how to use this robust tool to land new clients, improve relationships and impact their bottom line: revenue. Here are the secrets successful advisor use.

  1. Don’t Sell – People love to buy, but they hate to be sold to. As soon as some professionals connect with someone, they see dollar signs. Use social media to build and cultivate relationships. Social media (even LinkedIn) is still “social.” Don’t forget, the rules for selling securities through digital media (e.g. – websites, social media, message boards, etc) clearly regulate communication between clients and advisors. Tip: After connecting, try to provide value added resources, approved content and schedule introductory meetings.
  2. Complete Your Profile – Your profile begins with a professional picture (Raymond James). These should be head shots from the shoulders up. Don’t forget to smile and wear a suit. No pictures of you with your spouse, girlfriend / boyfriend or any other friend cropped out of the picture. Include your summary, education and experience. List honors and awards as a way to express technical competence. Include your personal hobbies and interests. These should show that you have a life away from work. It may be a way to connect with them on a personal level. Tip: Turn off notifications to prevent from spamming people with every profile change.
  3. Connect – There are two ways to look at connections: a) a close circle of people to stay in touch with, or b) a larger circle that allows for more networking opportunities. To build your network, look to immediate friends, family and coworkers. Association meetings and networking event are great ways to meet a diverse group of professionals. Even if they can’t help you right now, they may know someone later who could be an ideal client. Remember to send personalized invitations that remind them where you met and why you’d like to connect.
  4. Engage – Social media is not just a numbers game. Stay in touch with your connections. Birthdays, job changes and promotions are great reasons to reach out. Many people shy away from engagement because they don’t know how long it will take. Schedule 15 minutes in the morning and evening to respond to invitations, check status updates and post company approved information. Most large firms don’t allow advisors and wealth managers to endorse skills or give recommendations, so check company policies first.
  5. Don’t Quit Networking - Just because an advisor starts using social media, they don’t have to stop meetings, phone calls and emails. Social media is an additional leg to add to the stool of success for advisors. Use LinkedIn as a way to begin conversations and cultivate relationships. One advisor solely uses it as a way to meet people, schedule meetings and sign prospects up for his company newsletter.

Successful advisors know their success and growth is a function of the relationships they have built with their clients. Some studies have shown that millennials will inherit more than $30 trillion (Bloomberg) over the next 20 years. Therefore, to keep relevant, invest in the tools of the future and use social media.

Scientifically Speaking, of course…

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