The 7 Commandments of LinkedIn
By: Joel Beyioku 7) Thou Shalt keep thy profile professional and current. On LinkedIn, your profile picture matters. When someone comes across your profile, it is the first thing noticed. Your profile is your professional brochure and many times your first impression....
LinkedIn + Blogging = Subject Matter Expert
The power of LinkedIn originates from a user's connections. I recently told my intern, Joel, your career is only as strong as the breadth and depth of your network. This fact is especially true with LinkedIn. Using it properly makes it a tool to launch a new career,...
3 Things You WON'T See at WWDC
Apple Worldwide Developer Conference 2014 I am as excited as anyone for WWDC this year. Like many Apple fans, I have been holding off on buying anything for the last month in anticipation of new hardware announcements. The podcasts, messages boards and blogs have been...
Don't Be the First; Be the Best
First to Market Wins? The common perception in business is the first one to the market place wins. If they don't win, they at least have a large competitive advantage over "late comers." Second and third entrants spend the majority of their time playing catch up - if...
Your 3 Most Important Resources
Not Always Money Large companies have the luxury of not having to worry too much about money. Apple Inc. has $158 billion in the bank. That's enough to buy Starbucks AND Ford Motor Company with CASH. They have other challenges separate from income and revenue:...
4 Ways to Improve Customer Relations
Improvements? Warren Buffet famously said, "It takes 20 years to build a great relationship with a customer. It only takes 5 minutes to ruin it." I mostly agree; it can actually be ruined in about 5 seconds. Weather you are an entrepreneur or an intra-preneur (working...
My 4 Biggest Business Mistakes
Not Perfect? When you ask most entrepreneurs how business is going, you'll get the typical flowery response of contracts, commitments and lots of capital. I'm pretty open about my journey. There have been both shortcomings and successes. You will see the results of my...
How To Build Your Twitter Following
Anyone Listening? If a tree falls in the forest and no one is around, does it make a noise? The same questions can be asked of Twitter. For businesses to have a real impact on Twitter, their clients must be listening. How do you get people to listen to what you are...
4 Pre-Presentation Tips
When Does It Start? Your presentation "starts" before you stand up, approach the lectern or even open your mouth. An effective presentation begins before the audience even arrives. As a technology and communications consultant, the majority of my work takes place at...
How Many "Friends" Do You Need?
How Many Friends? Bragging rights in the social media world come in the form of friends, followers and connections. "Social Media Ninjas" brandish their number of Twitter followers and newsletter subscribers as if it is the holy grail. Does the number REALLY matter?...
4 Parts: Social Media Policy
Get Off Your iPhone! When I worked for Apple, customers occasionally complained that we were walking around on our iPhones texting and tweeting the whole time (OK, sometimes we were). Whether you run a small coffee shop or a Fortune 100 company, you need a set of...
4 Tips: Getting Started on LinkedIn
LinkedIn Persona A recent study showed that 41% of small business owners use LinkedIn. It is one of the most valuable tools for business to business networking, personal brand development and business development / sales. To insure your personal and company's success,...