New = Innovation?

What is innovation?   One of my best friends is Director of Innovation for Pepsi. His team’s job is to develop and design “innovative” products and equipment for the beverage and equipment industry. The challenge is the products he designs are not...

Social Media: The Magic Pill – NOT!

Magic Pill?   Some “experts” will tell you the reason to use social media marketing is it’s: 1) free, 2) cheap and 3) easy. They will say newspaper and magazine and television ads are expensive and completely ineffective. Social media is the new...